Introduction
Performance marketing can be powerful, but only if done right. Let’s explore where brands often go wrong — and how you can stay ahead.

1. 📉 Not Setting Clear KPIs

Without goals like CPL, ROAS, or CAC, you’re flying blind.
Fix: Define metrics before launching a single ad.

2. 🧪 Not Testing Creatives

Running the same ad for weeks? That’s ad fatigue.
Fix: Run A/B tests with variations in creatives, copy, and CTAs.

3. 👥 Poor Audience Targeting

Reaching too broad or irrelevant groups = wasted spend.
Fix: Use lookalike audiences, customer data, and interest segmentation.

4. 💸 Overspending on Low-Intent Keywords

Some keywords drive traffic but no conversions.
Fix: Continuously optimize keyword bids and exclude wasteful terms.

5. 🚫 Ignoring Retargeting

Most customers don’t convert on first visit.
Fix: Implement pixel tracking and dynamic retargeting ads.

Conclusion
Avoiding these pitfalls ensures higher ROI, lower costs, and faster scaling.

CTA:

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