Top 7 Mistakes Brands Make on Marketplaces (And How to Fix Them)

Introduction
Whether you’re just starting or scaling up, these mistakes can kill your momentum on Amazon, Flipkart, and more.

⚠️ Common Mistakes & Solutions

  1. Unoptimized Listings

    • ❌ Poor titles, no keywords, zero storytelling

    • ✅ Fix: Add SEO keywords, highlight benefits, use high-converting images

  2. Weak Pricing Strategy

    • ❌ Random pricing or always undercutting

    • ✅ Fix: Use competitor tracking tools & value-based pricing

  3. Low-Quality Images

    • ❌ Pixelated or unclear product shots

    • ✅ Fix: Use 6+ HD images, add infographics and lifestyle images

  4. Ignoring Reviews

    • ❌ No engagement = low trust

    • ✅ Fix: Send review follow-ups, respond to negative reviews

  5. Out-of-Stock Products

    • ❌ Kills ranking and trust

    • ✅ Fix: Implement stock alerts, use FBA or seller-fulfilled hybrid models

  6. Neglecting Ads

    • ❌ Losing visibility to competitors

    • ✅ Fix: Run Sponsored Product ads with targeted keywords

  7. No Brand Storefront

    • ❌ Missed chance to build loyalty

    • ✅ Fix: Build a branded store with product collections & offers

Conclusion
Avoiding these mistakes can help you unlock your brand’s full marketplace potential.

CTA:

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